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What is Declared Data and How Marketers Can Leverage It?

Declared data defined Declared data can be any personal information of an individual that he or she may have explicitly and deliberately given while filling out their social media account, an online form, or taking some purposeful action in the digital space. Such data usually provides information about the demographics of a user. This includesContinue reading “What is Declared Data and How Marketers Can Leverage It?”

How to Increase the Effectiveness of Remarketing Ads?

Why do you need re-marketing? No business can survive in the online world if it does not get conversions on its website. Some users may visit your website but do not take action like making a purchase or signing up for your newsletter. But does this mean they aren’t interested in your offerings? No, theyContinue reading “How to Increase the Effectiveness of Remarketing Ads?”

How Can Automation Help Organisations Uphold Data Privacy?

Every second day, a new data breach case hits the headlines. 2017 and 2018 too saw a number of data-related frauds, all of which have only increased people’s fear of being vulnerable to security threats. They expect their merchants and banks to prevent data breaches and keep their sensitive information safe always. As such, it’sContinue reading “How Can Automation Help Organisations Uphold Data Privacy?”

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